Social Organization Branding
This project is focused on developing and designing an identity for a social change organization I created. The name of my organization is the Lower Arms Coalition, an organization dedicated to reducing the negative effects of guns in the U.S.
The project consisted of designing agitation material, promotional flyers for events, and solidarity material for participants at events/protests.
Branding Material
I wanted the main message of my organization to reflect the urgency and importance of the movement.
My wordmark is bold and loud, similar to the material that comes later. The logo of the shield reflects the organization’s goal of protecting the youth of America from gun violence. The color palette features loud primary colors to reflect that tone of urgency as well.
Event flyers
Once the branding identity was realized, it was time to carry the idea into several posters for hypothetical events that would be hosted by the Lower Arms Coalition.
Extra Collateral
After a strong identity was established by the flyers, I was tasked with making extra agitation material and wearables. With this batch came a digital banner ad, stickers, and pins.
